Just + Ice Cream 2016 - 2017

Just*Ice Cream was conceived as a social enterprise as well as a social artwork.

 

Back in 2016 it occurred to us, partly inspired by the Dutch phenomenon of the socially responsibly produced chocolate Tony Chocolonely, that it might be a powerful move to create a brand new ice cream brand, to be produced entirely with Palestinian ingredients, thus at once supporting the farmers suffering from settler violence, and offering them a mouthpiece to communicate with the rest of the world directly about their daily struggles and occasional small victories.
 

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